Day 3 of how I use Claude to run my real estate business
Three days of listing marketing, now five minutes.
What this used to cost me
Five jobs that used to take me three days personally, or a number of iterations and tweaks between my assistant and me.
What the system does
- I say "photos are in, let's go."
- The three social graphics render first from the photos and MLS data: coming soon, just listed and open house.
- The landing page builds and goes live on its own URL. That matters, because the link has to exist before any social descriptions get written.
- It drafts the email newsletters and writes all seven descriptions in my voice.
- Everything is scheduled, not fired at once: coming soon three days before we go live, just listed the morning of, then two open house posts (three days out and the night before). Three emails go to my database.
Try it today: paste this into Claude
Open Claude, attach or paste your information, then paste this prompt. It's a starting point; the full system runs on its own.
You are my listing marketing assistant. Below are my listing details (address, price, beds, baths, square feet, top features, open house date) and the photo list. Build my launch kit in this order: 1. Text for three graphics: Coming Soon, Just Listed, Open House. 2. Landing page copy: headline, three short sections (the home, the area, the details) and a call to book a showing. 3. Four social posts with a scroll-stopping first line: Coming Soon (3 days before launch), Just Listed (launch morning), Open House (3 days out) and Open House reminder (the night before). 4. Three short emails to my database: Coming Soon, Just Listed, Open House invite. 5. A schedule table with every piece and the date it goes out. Write like a local agent talking to neighbours, not a brochure. Use only the facts I give you. [Paste listing details here]
Where it gets it wrong
Sometimes it picks a bad main promo photo, so I swap that out manually.
I read all seven pieces of content before anything leaves. It queues them and waits for me.
What the full version does
In my business the graphics, the live landing page, the scheduled posts and the email sends all happen on their own. I approve, and it's out.
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