Subject Line: Selling your home? Here's what you can expect from us
Video Title: Welcome to Our Seller Strategy
Hi [First Name],
Selling a home is a big deal — emotionally and financially. That's why we created this email series to guide you through every step of the journey with us.
Whether you've sold a home before or this is your first time, we're going to walk you through how we work with sellers, what makes our process unique, and how we'll position your home to sell for top dollar.
We know it's a lot to take in, so each email will come with a short video and tips you can revisit anytime.
In today's video, we'll walk you through what this whole series is about and how to get the most out of it.
Watch the video here: [Embed Link]
Talk soon,
[Your Name]
Hi there! I'm so glad you're here.
I created this video series to walk you through the exact steps we take when helping our clients sell their homes. Whether this is your first time or your fifth, real estate is always changing — and I want to make sure you have the full picture.
This isn't a bunch of fluff. It's the actual process we use with sellers from the very first conversation to handing over the keys.
Each video is short and simple, and the emails that go with them will give you more clarity on what to expect and when.
So grab a coffee, keep an eye on your inbox, and let's dive into what selling your home with us really looks like.
Subject Line: What happens before the sign even goes up?
Video Title: Our Pre-Listing Game Plan
Before we put a sign in the yard or list your property on the MLS, we begin with strategy.
We send over a digital Seller Package that includes:
- Examples of our listing videos and marketing
- Pre-listing strategy to create urgency and demand
- A breakdown of à la carte marketing options (so you pick what fits your goals best)
Watch the video to see how this package sets the stage for a successful sale — before your home even hits the market.
Watch the video here: [Embed Link]
The pre-listing phase is everything.
Before we even book photos, we send you our Seller Package. It shows how we market homes, what upgrades are available, and how we can create urgency in the market before your home even hits the MLS.
You'll also get to choose any optional add-ons like pre-listing cleaning, a pre-home inspection, or a listing video. We built it this way so you can feel in control and choose what matters most to you.
Subject Line: What's your home really worth?
Video Title: Our Home Evaluation Process
Once you've had a chance to review the pre-listing materials, we'll book a walkthrough. This is where I learn everything about your home — the updates, the quirks, and the features you love.
After that, I do a deep market dive to create your home's pricing "sandwich" — where it sits compared to similar homes that have sold and are currently listed.
We'll then meet again to walk through the numbers and pricing options together.
Watch the video here: [Embed Link]
The walkthrough gives me the information I need to price your home strategically. I pull similar homes in your area that recently sold and compare them one-by-one to yours.
From there, I build a pricing sandwich — one home slightly nicer, one slightly less. That's how we determine what buyers will realistically pay in today's market.
And we make that decision together — I give you the puzzle pieces, and you choose the right strategy for your situation.
Subject Line: How we create demand for your home
Video Title: Pre-Launch Strategy
Before the listing goes live, we schedule photos, measurements, and build marketing momentum.
We don't just throw it on the market and hope for the best — we build urgency, coordinate ads, and get buyer eyes on your home ahead of time.
In this video, I explain how we create what I call a "bottleneck of buyers" to drive traffic and excitement to your listing launch.
Watch the video here: [Embed Link]
The full playbook
Read the full playbook free on Skool.
This is a preview. The other 7 sections and the branded PDF are in the free Elevation Real Estate HQ community, with weekly group calls.
Join the free community