Campaign Overview
This campaign is for leads with far-out plans or conversations that have gone quiet. Maybe they told you they're "thinking about next year," or maybe they just stopped responding somewhere along the way.
The goal here isn't to push. It's to stay on their radar so gently that when they ARE ready, you're the first person they think of. One touch a month. Useful, human, easy to ignore if the timing's not right.
Quick Reference
| Detail | Specification |
|---|---|
| Timeline | 180-365+ days |
| Total Touchpoints | 6 |
| Follow-Up Cadence | Monthly email, occasional text |
| Goal | Stay on radar without being annoying. Be the agent they remember. |
| Merge Fields | [First Name], [Agent Name], [Insert booking link here] |
Hi [First Name],
I know life gets busy, and real estate plans don't always move in a straight line. That's completely normal.
I just wanted to reach out and let you know I'm still here. No pressure, no pitch -- just a real person who's happy to help whenever the timing feels right for you.
If anything has changed or you have a random question that pops up at 10pm on a Tuesday, feel free to reach out anytime. I check my messages more than I probably should.
Hope you're doing well,
[Agent Name]
Hi [First Name],
Here's a quick snapshot of what's happening in the [Area Name] market right now:
- [Insert stat 1 -- e.g., "Average home prices are sitting at $X, down/up X% from last quarter."]
- [Insert stat 2 -- e.g., "New listings are up 15%, which means more options for buyers."]
- [Insert stat 3 -- e.g., "Homes are selling in an average of X days -- faster/slower than last year."]
No action needed on your end. Just thought you'd want to stay in the loop.
Talk soon,
[Agent Name]
The full playbook
Read the full playbook free on Skool.
This is a preview. The other 8 sections and the branded PDF are in the free Elevation Real Estate HQ community, with weekly group calls.
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