Lead Segment Breakdown

Hot Leads (0-30 days)

• Description: Ready to buy/sell ASAP—highest priority.
• Follow-Up:
  • Daily or at minimum weekly check-ins (calls, texts, updates)
  • Add to your Top 25 list—these leads deserve special care
  • Act fast—speed = trust & loyalty

Warm Leads (30-90 days)

• Description: Actively planning, but not immediate.
• Follow-Up:
  • Weekly text or email (preferred method)
  • Biweekly phone call (every 2 weeks)
  • Consistent, friendly check-ins to show you're serious about helping

Lukewarm Leads (90-180 days)

• Description: Interested but taking it slow.
• Follow-Up:
  • Monthly emails (market updates, tips)
  • Call every 30-45 days
  • Keep them engaged & informed without overdoing it

Cool Leads (180-365+ days)

• Description: Far-out plans or ghosted convos.
• Follow-Up:
  • Quarterly emails (value updates, neighborhood news)
  • Occasional check-in calls or quick texts
  • Show you're in it for the long game